The DM Advertising

UNIVERSITY/NON-PROFIT RATE
Open Rate — $8.70 per column inch. Available to University of Mississippi departments, recognized university student organizations and non-profit organizations with documented 501(c)(3) status.
LOCAL RATE
Open Rate — $9.50 per column inch. Available to all local advertisers.
NATIONAL RATE
Open Rate — $10.65 per column inch. National display advertising rate applies to all national (non-local) advertisers, their agencies and representatives. Rates are commission-able.
LOCAL VOLUME DISCOUNTS
Available to all local advertisers based on volume of display inches run during each monthly billing cycle.
COLOR
Spot Color: $100.00 (per color, per ad)
Full Color: $200.00 (per ad)
CIRCULATION
Fall and Spring (August – May)
9,000 copies
Monday, Wednesday – Friday

PUZZLE SPONSORSHIPS

Sponsorships are available for The Daily Mississippian crossword and Sudoku puzzles. These puzzles are extremely popular features in The DM, and advertisers can have their name and message right next to them. Sponsorship of the crossword puzzle is available by the semester. Sudoku sponsorship is available by the week, month or semester.
All sponsorships are $30 per day.
ADVERTISING INFORMATION

Deadline for space reservation, copy, and payment is 2 p.m., two (2) business days in advance for a regular issue.

ELECTRONIC SUBMISSION GUIDELINES

We accept electronic ad submissions to dmads@olemiss.edu or by DVD or CD in the following formats: PDF, high-quality JPEG, high-quality TIFF, EPS.
When submitting an Adobe PDF file:
• All fonts should be embedded and images should be color corrected to CMYK or Grayscale.
• All images must be 300 dpi/ppi or higher to insure proper reproduction.
We do not accept images in the following formats:
Publisher, Word, Excel or PowerPoint. Microsoft™ Word and Excel documents are accepted for text purposes only.

By placing an ad, the advertiser represents to the newspaper that it has full legal authority to use any photographs, logos, trademarks, service marks or other product and service identifiers that may be included.

The Daily Mississippian is not responsible for the reproduction quality of any ad that do not conform to the requirements specified above. For further information, please contact the Creative Services staff at 662.915.5503.
The Daily Mississippian is a 5 column x 16 inch tall tabloid.
Measurements for common ad sizes: