UM business students to meet with Target reps

Posted on Apr 29 2013 - 8:36am by Staff Report

Target executives will meet Tuesday with business students in sections of BUS 271 Business Communications to assess marketing creativity and business skills of three teams of students.  Students have prepared presentations aimed at solving Target’s question of how to boost music-related sales in physical stores.

Through a grant partnership with Target, Clinical Professor of Management Jeré Littlejohn was able to introduce the competition into her classroom environment.

Target will select the top team to receive a $2,000 scholarship for their efforts.