The new Lenny’s Sub Shop location at 1414 Jackson Ave. is now open. Sandwiched between Bop’s Frozen Custard and local Mexican restaurant Taqueria El Milagro, the new location opened its doors on Oct. 24.  The building at 1414 West Jackson Ave. has housed several unsuccessful restaurants over the past few years. Former tenants include B’s BBQ, Fat Albert’s, The Little Dooey and Redneck Burritos. “I think the main problem is the price,” freshman biology major Riley  Griffith said. “Oxford is such an expensive place to live; I’m sure the rent for a place with prime location like that property does not come very cheap.” Meagan McDonald, deputy tax assessor for Lafayette County, showed records indicating that the property is currently owned by 130 Courthouse Square and is valued at $365,000. Building permit records indicate that the building underwent a $65,000 renovation in September. Cheryl Childers-Kingsley, franchisee of Oxford Lenny’s and owner of two branches in Desoto County, said she is optimistic about the move. She said she believes the added traffic from the university’s campus, as well as a more visible location, will ensure the new location’s success. “With more traffic comes more business,” she said. Store manager Courtney Hampton said although the business is open now, they will celebrate a grand opening during the spring semester.